Volkswagen of America has launched a campaign that will print QR codes on over 1 million Amazon boxes to market the compact crossover, offering three months of free premium music streaming as a reward for participating.
The automaker believes a deeper understanding about the people who buy its products could prove useful as it develops business models that go beyond selling vehicles.
The head of the dealership group that owns Brandon Honda says he made "zero connection" between the store's name and the "Let's go Brandon" chants that have broken out at recent Republican events.
The Huntsville factory, shared with Toyota, is a key part of the brand's made-in-America push.
A muscle-car giveaway harvests consumers' addresses, which Dodge can use to build confidence in its electric future.
Mattel will be selling a toy version of the Fiat 500e at Walmart for $30.
Sometimes Genesis still seems like the industry's "best kept secret," Marquez said, and that needs to change.
The organization makes a pitch to people who don't associate SAE with electrification and zero-emission technology.
Because the features can be added later, affected vehicles will be discounted by $50, instead of up to $500 as GM originally said.
The luxury brand is celebrating 20 years in China by taking its swan car, with an inflatable head and wings, on a tour of art galleries and museums.
The brand is seeking an enthusiast to serve as an ambassador. The job comes with a Hellcat, $150,000 salary, a wardrobe and the title "chief donut maker."
Gold Rush Subaru donated $10,000 to help pay for medical care for a 5-year-old girl's support dog.
Can automated valet parking become a major tool in helping build a wary public's trust in self-driving tech?
Longtime comms exec Wendy Orthman is elevated into the new job at the Nissan luxury brand.
Here are highlights of "Daily Drive", Automotive News' weekday podcast, October 25-28, hosted by Steve Schmith and Jamie Butters.
The president of Galpin Motors, a fixture of local TV ads in Los Angeles, has gained exposure across the country as part of a campaign for Subway.
While GM and Hyundai reel from EV recalls, the Japanese automaker is pitching the safety and reliability of its own batteries as it joins the global EV battle with the bZ4X crossover.
