Shift to fancy gear knobs draws ire of Consumer Reports

Automakers have been replacing traditional gear shifts with buttons, knobs and wheels to spruce up vehicle interiors -- but that is confusing motorists and diminishing safety, Consumer Reports says.

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Audi repeats as Consumer Reports' top brand; Tesla leads domestics

Audi paced the industry for the second consecutive year in Consumer Reports' latest Brand Report Card, while Tesla was the highest-ranked domestic brand -- ending Buick's three-year streak.

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Toyota ramps up winter sports marketing with Burton Snowboards partnership

Toyota is snowballing its support for winter sports with a multiyear partnership with Burton Snowboards.

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AutoNews Now: GM on a truck-spiff spree

Spiffs shave thousands off GM pickups; Trump's NAFTA stand a dilemma for unions; Supplier showcases leaps in lighting; Volvo XC40 spied; Bentley mulls EV; A Hazzard-ous stunt.

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First Shift: New look at self-driving cars

U.S. to review guidance on self-driving cars; Honda prioritizes size, price over range for Clarity EV; Takata to face judge; Most track-capable Camaro; Subaru hoping Impreza will impress Gen Y.

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The millennials are coming

So you thought millennials didn't care about owning cars? Think again. They're the fastest-growing segment among vehicle buyers and are likely to represent about 40 percent of the U.S. new car market by 2020.

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Millennials won't compromise on technology

Millennials are at ease with digital technology. That makes the 18- to 34-year-olds less willing to compromise on the features they want, experts say.

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MOBILITY REPORT: How to sell mobility services

Automakers are going all in on mobility, but it will take more than big investments to get new services off the ground.

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AutoNation captures growth of millennials

As a percentage of its new-vehicle sales, millennials grew from 9 percent in 2010 to 22 percent through the third quarter last year, Autonation found.

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Why did they buy? Millennials explain

Two millennial buyers explain their decisions to purchase a new car.

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Subaru sees Impreza as gateway to young buyers

How is Subaru reaching out to millennials? With a puppy, of course.

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New Audi S5 Coupe campaign pits man against beast

Audi is launching a new ad campaign for the 2018 S5 Coupe, slated to hit dealerships this spring. The ad, titled 'Monster,' was released Friday, targeting thrill-seeking drivers.

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AutoNews Now: Flat sales, fat spiffs in Feb.

Forecasters see flat Feb. sales, fat spiffs; Peek at VW Arteon; Tesla's cash-burning ways; Pensions hang over Opel talks; Cadillac takes on 'nation divided' in Oscars ad.

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AutoNews Now: Flat sales, fat spiffs in Feb.

Forecasters see flat Feb. sales, fat spiffs; Peek at VW Arteon; Tesla's cash-burning ways; Pensions hang over Opel talks; Cadillac takes on 'nation divided' in Oscars ad.

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Acura lands jersey sponsorship deal with Columbus Crew soccer club

Acura will be the official jersey sponsor and automotive partner for Major League Soccer's Columbus Crew. The deal calls for the Acura logo to appear on the front of Crew jerseys for the next three seasons.

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Cadillac takes on 'divided nation' in Oscars ad

Add Cadillac to the list of advertisers using an ad in an attempt to bridge political divides. In a TV spot that will run during Sunday's Oscars, the GM unit seeks to dispel the notion that America is a nation divided.

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AutoNews Now: 'Audacious' Ghosn tough act to follow

'Audacious' leader Ghosn tough act to follow at Nissan; Tavares' Opel ambition: Create 'European car champion'; Stabbing at GM plant; Mercedes creates special-edition roadsters.

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AutoNews Now: Lexus, Porsche top dependability study

Lexus, Porsche top dependability study, Fiat struggle continues; PSA eyes partnership with Lotus owner Proton; BMW inks deal with Mobileye; Boost in range for VW's e-Golf.

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Man and machine highlight Lexus spot

Lexus showcases the sporty LC 500 in the latest spot to top our weekly viral video charts.

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AutoNews Now: Leadership shift at American Honda

American Honda's Mendel retiring, Conrad assumes duties; Lithia wants in on FCA's store expansion; Shell, Toyota team up on hydrogen stations; Spy photos of '18 Buick Enclave.

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Boost ad budget to challenge web sales

The best thing to do to compete with the growth of online sales is to increase your advertising budget, writes one reader.

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Autotrader, Kia capitalize on NBA All-Star Weekend festivities

Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. Kia, meanwhile, has been capitalizing on the All-Star hype this week by giving people in New Orleans free rides through a promotion with Uber.

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AutoNews Now: Ford's self-driving wake-up call

Dozing engineers give Ford wake-up call on self-driving cars; Loan delinquencies up; 'Kill switch' probe; PSA to get Opel EV tech?; Subaru's classic ads; Tesla driver's sacrifice.

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AutoNews Now: Ford's self-driving wake-up call

Dozing engineers give Ford wake-up call on self-driving cars; Loan delinquencies up; 'Kill switch' probe; PSA to get Opel EV tech?; Subaru's classic ads; Tesla driver's sacrifice.

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LotLinx names Dataium founder as president and chief product officer

Digital marketing company LotLinx has named Dataium founder Eric Brown its president and chief product officer.

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Bill Baker, who 'put Land Rover on the map,' dies at 72

Bill Baker, the legendary PR man who played a key role in Land Rover's successful return to the U.S. market in 1986, died Thursday. He was 72.

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First Shift: UAW plans 'Buy American' ad push

UAW plans 'Buy American' ad push; At AN Canada Congress: Magna CEO on danger of not keeping NAFTA, Aston chief warns of business shift to China, Korea; Assuring Opel's independence.

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AutoNews Now: A deadly year on U.S. roads

A deadly year on U.S. roads; Hyundai gives Accent a familiar face; Aston's $3M 'hypercar'; Ferrari's fastest car ever; Ford Ranger spy shots; Vauxhall vulnerable in GM-PSA deal?

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50 years of Subaru ads

Subaru's "Love" campaign is among the most recognizable and enduring marketing efforts in the automobile category. But the brand has not always been this consistent.

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First Shift: Layoffs slated for Toledo Jeep plant

Layoffs at Toledo Jeep plant; PSA, Opel/Vauxhall lag rivals in sales growth; Audi name on D.C. soccer field; Jaguar, Shell launch in-car payment app; FCA's Gilles in Netflix series.

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AutoNews Now: What suppliers want from Trump

What suppliers want from Trump; Plug-in to outpace original Prius?; Barra: PSA purchase of Opel, Vauxhall mutually beneficial; Hyundai teases '18 Accent; Lambo recalls $4M car.

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Audi said to get naming rights to D.C. United soccer stadium

Audi will have its name on the new home of Major League Soccer's D.C. United. The agreement, which runs at least a decade, will be one of the three richest naming-rights deals in MLS, according to a person familiar with the contract.

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Hyundai connects soldiers with their families

In the latest new spot to top our weekly viral video charts, Hyundai connected three U.S. soldiers with their families.

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AutoNews Now: For GM, a clean exit from Europe?

GM's chance for clean exit from Europe; Automakers make case for more autonomous cars; VW, Mobileye team up on maps; Pay too good at Google?; End of a Klan-confusion nightmare.

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First Shift: PSA says it's in talks to buy Opel

PSA says it's in talks to buy Opel; Next Mitsu Eclipse to be crossover; New Lexus hybrid; Smart going all-EV in U.S., Canada; Chrysler's starring role in Comedy Central series.

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AutoNews Now: Mueller 'irritated' at VW infighting

Volkswagen chief Mueller 'irritated' at infighting; At 52 mpg, Cruze diesel carries political message; Hyundai hires GM autonomy expert; Lexus in need of CUVs; No Alfa Giulia wagon.

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First Shift: CEOs ask Trump to review mpg rule

CEOs ask Trump to review mpg rule; Dealership throughput dips; 52 mpg for Cruze diesel; Ford's $1B 'brain' buy; Toyota's challenge: Marketing Citizen Camry and Wild Child C-HR.

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To keep millennials, keep them engaged

Dealers are hiring more millennials, but struggling with how to retain them. Experts say it can be done, and here's how.

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Toyota positions two big launches: Camry and C-HR

Toyota's next-generation Camry represents the upstanding citizen in the brand's lineup, albeit with a fancy make-over and a gym membership. The new C-HR crossover is the polarizing wild child crying out for attention.

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Dealership reforms would make hiring easier

Almost every dealer we spoke to last month at the National Automobile Dealers Association convention in New Orleans agreed that employee hiring and retention is the biggest headache facing today's auto retailers.

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