Porsche pilots Holoride VR gaming ride at L.A. track

Porsche is offering a virtual reality gaming experience for passengers at its Porsche Experience Center in Los Angeles.

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Buick plays three-shield monte with logo revamp

The GM brand recently filed a trademark application that shows the three shields in its logo aligned horizontally instead of diagonally, and no longer overlapping.

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Is U.S. buzz over ID Buzz enough to get it made here? VW exec now says maybe

In a noteworthy change of tone, Volkswagen of America's CEO said excitement over the brand's retro-styled EV minivan, the ID Buzz, is such that he and other VW leaders may have to rethink plans to keep its production anchored in Hanover, Germany.

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GMC Hummer gets its first movie role

A one-hour History Channel documentary that takes viewers behind the scenes as GM developed the Hummer EV in half the time of a traditional vehicle will premiere March 27.

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Volvo to charge up EV drivers at 15 Starbucks shops

The locations will be scattered across the 1,350-mile route from Denver to Starbucks' Seattle headquarters.

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Ohio Chevy dealer switches radio ads from selling cars to buying, sees boost in pre-owned profits

Last fall, Dave White Chevrolet in the Toledo suburb of Sylvania, Ohio, switched its local radio advertising from selling vehicles to buying them. The result has been a constant stream of desirable vehicles flowing into their dealership and increased pre-owned profits.

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What will EVs mean for Dodge muscle cars?

The chairman of the Stellantis National Dealer Council said he doesn't believe the brand will forgo its identity during its electric transition.

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Radio ‘buy' ads sound like a moneymaker

Last fall, Dave White Chevrolet in the Toledo suburb of Sylvania, Ohio, switched its local radio advertising from selling vehicles to buying them. The result has been a constant stream of desirable vehicles flowing into their dealership and increased pre-owned profits.

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Google debuts vehicle ads within search

Google said it will show consumers searching for a particular model an ad for that vehicle with photos, price, mileage and location.

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Panelists: Experience trumps cost for younger buyers

Dealers must tweak advertisements to reach Gen-Z in a different way than their parents, experts say.

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Genesis plucks marketing exec from luxury rival Infiniti

Wendy Orthman, 45, previously Infiniti's global head of brand, marketing and communications, will be executive director of marketing for Genesis Motor America.

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Land Rover contest offers winner a trip to space

The luxury SUV brand and Virgin Galactic are running a contest in which the grand prize is a 90-minute space flight.

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How Ford won 'sexy' back from Musk in tussle over Model e trademark

When Tesla attempted to register the E trademark for a model, Ford stepped in to block it.

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Dodge creating 'shocking' sound for electric muscle cars, Tavares says

CEO Carlos Tavares says buyers in their 30s are open to the idea of electric muscle.

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