Ford thinks Musk was making an apples-to-oranges comparison. The video the Tesla CEO tweeted appears to show a two-wheel drive version of the F-150 against an all-wheel drive Cybertruck. Elon Musk accepted the challenge.
WPP is the parent company of Ford ad agency GTB, or Global Team Blue. WPP moves to Detroit while Ford is renovating the Michigan Central Station as an anchor to its $740 million autonomous and electric vehicle campus in a neighborhood west of downtown.
Ford thinks Musk was making an apples-to-oranges comparison. The video the Tesla CEO tweeted appears to show a two-wheel drive version of the F-150 against an all-wheel drive Cybertruck. Elon Musk accepted the challenge.
Ford thinks Musk was making an apples-to-oranges comparison. The video the Tesla CEO tweeted appears to show a two-wheel drive version of the F-150 against an all-wheel drive Cybertruck.
Whether dealers are going all-in on digital acquisitions or still want to touch and smell vehicles before buying them, there's no doubt that access to inventory has expanded.
In October, the company launched a "sell from home" option for customers, using online software to source used vehicles directly from consumers.
Unveiled last week, the 2021 Aston Martin DBX will place the British ultraluxury brand into the bustling field of SUVs from some of the industry's most exclusive names when deliveries begin in the second half of 2020.
Tesla's Cybertruck made its debut in Los Angeles with a stainless-steel body and two broken windows.
The company will unveil 10 new and freshened vehicles by the end of 2020, including an electric crossover.
Deborah Wahl, GM's chief marketing officer, said the revamped and redirected Book by Cadillac program will be more integrated with the luxury brand's U.S. retail network.
Longer TV ads will begin running this week, including during live sports such as Thanksgiving Day football games. A 60-second spot shows the Mach-E tearing through the open road and into the streets of L.A.
Ford Motor Co., Toyota Motor Corp. and General Motors topped the industry in the Rainbow/PUSH Coalition's 2019 Automotive Diversity Scorecard released this month.
The odds were against it, but the beleaguered Tokyo Motor Show — championed and reinvented by Toyota boss Akio Toyoda — not only met its ambitious attendance target but exceeded that 1 million-visitor goal by good measure when doors closed last week.
Dean Evans will lead Cars.com's efforts to create new marketing tools, including digital video, intended to boost dealer profitability. Evans most recently spent four years as chief marketing officer for Hyundai Motor America, a role he left in mid-October.
Volkswagen Group's luxury brand said ad agency 72andSunny would handle a project aimed at redefining Audi’s “Vorsprung durch Technik” marketing slogan, which translates to “progress through technology.”
Chevrolet hasn't started building the midengine Corvette yet, so the one it handed over to Washington Nationals pitcher Stephen Strasburg after the World Series was just for show.
Lincoln is working to leverage the Pinterest crowd's affinity for expensive vehicles. The site's research finds that it reaches 60 percent of adults with household incomes of at least $100,000 and 80 percent of women in six-figure households.
Young customers could rebel against high-riding SUVs in favor of sleek sedans to avoid being like their parents, automakers say.
