Why Uber is willing to pay people to park their cars

Lyft will choose about 2,000 people to participate and hope that they will be honest about not using their personal car. This program will run for only one month.

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GM returns Cadillac's headquarters to Detroit from New York

General Motors is moving Cadillac's headquarters back to Michigan roughly three years after the brand moved to New York City's trendy SoHo district.

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Ford starts online sales in U.K.

Ford has attempted online sales twice previously in the U.K., its biggest European market, without success. The automaker now believes the market is ready.

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Ford starts online sales in UK

Ford has attempted online sales twice previously in the UK, its biggest European market, without success. The automaker now believes the market is ready.

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Audi turns spotlight on e-tron

In the latest new video to top our charts, Audi is quick to admit that it isn't the first automaker to build an electric vehicle. But it did give the e-tron Audi DNA.

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Why VW's ad agency review could impact Ford

Interpublic's Deutsch has lost the Volkswagen creative account in the U.S. as the automaker nears the end of its global agency review, people familiar with the matter told Advertising Age.

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How Kia's new Telluride rumbled onto the runway

The surprise sneak peek at New York Fashion Week was another example of Kia showing up in unexpected places, such as the luxury sports sedan segment and the top tier of the industry's quality rankings.

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Lincoln 'surprised' by scant interest in subscription plan

While Lincoln has no plans to discontinue its subscription pilot, officials say they'll have to alter the service #8212; including getting dealerships more involved #8212; if it's ever to grow beyond the test phase.

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New Ford F-150 ad takes subtle digs at redesigned Ram, Chevy pickups

Ford's latest F-150 commercial reinforces the automaker's leadership without calling out its redesigned rivals by name.

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Mercedes-Benz is on a viral video roll

One week after taking our top spot with its unveiling of the EQC, Mercedes is once again the top newcomer on our list, taking the second spot by showcasing it's modular self-driving, all-electric urban people carrier.

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Why the entry-level Mercedes-Benz A class is loaded with new technology

The Mercedes-Benz A-class compact sedan, expected to arrive in U.S. showrooms early next year, is the brand's new "gateway" vehicle -- designed to draw the next generation of customers.

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Subaru's 'road trips' reach outdoorsy shoppers at REI

Subaru of America partnered with outdoor gear retailer REI this summer on weekend road trips to showcase the new Ascent.

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Subaru Ascent marketing stresses third row

Subaru is not going to let people forget that its new Ascent has three rows of seating.

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First Shift: Nissan signs tennis champ Osaka as ambassador

Nissan signs tennis star Naomi Osaka; Hyundai dealers seek arbitration; Warning from Elon Musk; Lithia, Daimler invest in used-car ventures; A Subaru tech degree; Legos Bugatti.

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Why Nissan named Naomi Osaka its new brand ambassador

Nissan signed U.S. Open champion Naomi Osaka as its next brand ambassador, the automaker said, tapping the tennis star's youth, drive and Japanese roots to appeal to younger customers.

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VW CEO warns of higher than expected EV costs

Volkswagen warned that ambitious plans to offer an electric version of each model will cost more than it estimated, forcing the carmaker to deepen an efficiency push to meet the spending demands.

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2020 Kia Telluride va en grande en medio de la Semana de la Moda de Nueva York

El Telluride 2020 se convertirá en el mayor cruce en la alineación de Kia a medida que la marca se entrelaza con la semana de la moda de Nueva York para ayudar a capitalizar el continuo cambio del consumidor a crossovers.

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VW brand must become significantly more efficient, Diess says

The VW brand needs higher profits to be able to finance its future, VW Group CEO Herbert Diess told the automaker's staff magazine.

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VW brand must become significantly more efficient, Diess says

The VW brand needs higher profits to be able to finance its future, VW Group CEO Herbert Diess told the automaker's staff magazine.

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Mercedes-Benz highlights the EQC

In the latest new video to top our viral video charts, Mercedes-Benz shows off the all-electric EQC.

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Hyundai, Genesis make big splash during Monday Night Football halftime show

Hyundai's Genesis luxury brand replaced incumbent sponsor Toyota with an all-new "Monday Night Football" halftime concept that it hopes will prove to be music to its viewers' ears -- commercial free.

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New 2019 Subaru Ascent ad campaign focuses on family, size and safety

Subaru of America launched its national ad campaign for the 2019 Ascent, giving the three-row crossover emotional TV spots that follow the footsteps of other models.

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Lada split on whether new Niva should be farmers' friend or urban SUV

Russia's Lada split on whether the 40-year-old Lada Niva should continue to be the farmers' friend, or a funky urban SUV with occasional mud-plugging skills

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2020 Kia Telluride goes big amid New York Fashion Week

The 2020 Telluride will become the biggest crossover in Kia's lineup as the brand weaves into New York fashion week to help capitalize on the ongoing consumer shift to crossovers.

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Mazda's head of marketing for N.A. operations departs

Russell Wager, vice president of marketing for Mazda North American Operations, has left the company after nearly six years.

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The auto world remembers Burt Reynolds and his car culture classics

The car world remembers Burt Reynolds, who died on Thursday at 82, for his starring roles in car-centric '70s hits like 'Cannonball Run,' 'Smokey and the Bandit,' and 'Hooper.'

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Hyundai aims to boost crossover sales with 2019 Santa Fe ad campaign

Hyundai is introducing three national TV spots featuring families spending quality time together in a 2019 Santa Fe crossover while creating memories.

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BMW introduces Intelligent Personal Assistant communications system

BMW introduced Intelligent Personal Assistant, an artificial intelligence-powered system to help drivers communicate with their cars as they do with their smartphones.

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BMW introduces Intelligent Personal Assistant communications system

BMW introduced Intelligent Personal Assistant, an artificial intelligence-powered system to help drivers communicate with their cars as they do with their smartphones.

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Why so many automakers are skipping Paris show

Automakers accounting for almost 40 percent of European sales will be missing from this year's biannual event in Paris.

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Fiat goes back to the future

In the latest new video to top our chart, Fiat pays homage to the classic "Back to the Future" comedies, with a twist.

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Ford stops national ads for sedans, including Fusion still in production

Ford has ended all nationwide advertising for the Fiesta, Focus, Fusion and Taurus and also is dialing back regional spending in certain markets -- even though the Fusion will stay in showrooms for at least the next two years.

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Honda Accord sales in Canada pay the price for marketing misstep

Instead of an advertising campaign extolling the virtues of the redesigned 2018 Accord, Honda Canada said it leaned on positive reviews from the press and word-of-mouth praise. It hasn't worked.

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Aston Martin aims to get more women in boardroom and showroom

Aston Martin, maker of sports cars for James Bond, is racing to add a woman to its board ahead of a London IPO.

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Nissan Titan pickup marketing campaign -- 'Calling All Titans' -- spotlights community service

Nissan departs from the usual pickup segment message of brawn and power to market its Titan as a community involvement tool.

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Aston Martin aims to get more women in boardroom and showroom

Aston Martin, maker of sports cars for James Bond, is racing to add a woman to its board ahead of a London IPO.

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Dealers wrestle with glut of current year's cars as new models hit their lots

In the decade since the recession, dealerships have started to find themselves in a pickle come September, leaving them struggling to get rid of current-year models as the next-year iterations arrive.

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Mercedes EQC opens German assault on Tesla

Mercedes is set to unveil its EQC electric crossover, marking the start of an onslaught by German automakers against Tesla's dominance of the fast-growing market for premium EVs.

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Mercedes EQC opens German assault on Tesla

Mercedes is set to unveil its EQC electric SUV, marking the start of an onslaught by German automakers against Tesla's dominance of the fast-growing market for premium EVs.

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Automakers using experimental marketing to build brand loyalty

Across the country, automakers are leveraging owner gatherings and other communal experiences to build loyalty and a deeper connection between brands and their customers.

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Hyundai fights for NFL playing time by adding 'SNF' sponsorship

In a sport defined by matchups and midgame adjustments, the National Football League's official auto sponsor decided to make a tweak of its own.

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Chevy cultivates 'Truck Legends' as brand ambassadors

Through experiential marketing and the launch of the 2019 Silverado, Chevy expects to expand its roughly 60,000 Truck Legends member rolls to 100,000 by year's end.

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Mini Takes the States road trip; tries new route

On the biennial Mini Takes the States road trip, owners were treated to face time with the brand's manufacturing team and a new connected-car app.

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Mazda hits the club scene to tap into Miata love

Mazda, which has struggled to maintain customer loyalty, has made owner engagement and community-building a central piece of its outreach strategy.

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Hyundai CMO Dean Evans on community

Hyundai CMO Dean Evans says building an owner community is important.

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Lexus driving school showcases brand's wild (but not crazy) side

Consumers know Lexus vehicles for their long tradition of smooth-riding sedans and plush utility vehicles that are at home at the country club, fine hotels and trendy urban eateries. But how about at the track?

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Dodge's muscle gets flexed at Bondurant Racing School

The Viper has been phased out, but the track has expanded its roster with other vehicles plucked from the FCA fleet: the energetic Fiat 500 Abarth and 124 Spider Abarth. And more Challengers are coming.

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Boch Automotive went 'full speed ahead' with advertising during recession

Boch Automotive stuck to its fat ad budget during the recession in anticipation of the rebound and in keeping with its maverick owner's approach.

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Porsche, Mercedes sell the experience now, car later

Porsche's headquarters is pivotal to a soft-sell strategy that it relies on to offset the hard-sell tactics associated with dealerships.

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BMW's new iNEXT EV is about to take flight

In a round-the-world sprint spanning Sept. 9-14, BMW will fly the autonomous iNEXT electric crossover in a Boeing 777 Freighter to press events in Munich, New York, San Francisco and Beijing, before returning to Frankfurt.

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