In a bit of Sunday surprise, the busiest day of the year for U.S. shoppers on auto dealership websites was Sunday, July 24. The slowest day was Sunday, May 8, or Mother's Day, Dealer.com reported.
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Thursday 29 December 2016
Nissan dealers feel the force of Rogue campaign
Some dealers say Nissan's marketing strategy aimed at Star Wars fans is building brand awareness and enthusiasm around Nissan and the Rogue, though they suspect it may be the popularity of the Rogue crossover alone driving actual sales.
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Wednesday 28 December 2016
Honda CR-V is Edmunds' most-researched vehicle in 2016
For the second year in a row, the Honda CR-V was the most-researched vehicle on Edmunds.com in the U.S., followed by two Honda car models in second and third place.
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Thursday 22 December 2016
AutoNews Now: Record U.S. auto sales predicted for 2016
Record U.S. auto sales predicted for 2016; Tesla tops in owner satisfaction, study shows; Audi, Kia product peeks; Tokyo goes 'Beyond the Motor'; U.K. production blitz.
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GM names FleishmanHillard as sole communications agency of record
General Motors said it selected marketing and public relations agency FleishmanHillard as GM's sole communications agency of record, replacing several other agencies.
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Tesla dominates owner satisfaction survey, Consumer Reports says
More than nine out of 10 Tesla owners would buy their cars again, leading the industry in Consumer Reports' Annual Owner Satisfaction Survey.
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Honda overtakes Chevy on Google's U.S. 'Year in Search' list
Honda jumped two spots to top Google's luxury-heavy 'Year in Search' list of the trending automotive brands in the U.S.
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Wednesday 21 December 2016
AutoNews Now: Hyundai ousts U.S. chief Zuchowski
Hyundai ousts U.S. chief Zuchowski, names general counsel interim CEO; NHTSA relents, delays CAFE penalty hike; '17 Ford Super Duty recalled; Leuliette's brainy new venture.
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BMW places 5 series front and center
The latest new spot to top our weekly viral video charts is all about the redesigned BMW 5 series.
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First Shift: Scandal to cost VW another $1B
Diesel scandal to cost VW another $1 billion in U.S.; Ford to temporarily idle Kansas City plant; Creative shift for Chrysler advertising; A personal touch for Acura NSX buyers.
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Tuesday 20 December 2016
FCA replaces Chrysler ad agency, assigns creative work to Omnicom's Goodby
Goodby Silverstein and Partners has won the Chrysler brand creative account after a lengthy review. A Fiat Chrysler Automobiles spokeswoman confirmed the Omnicom Group agency's selection on Tuesday.
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AutoNews Now: VW's 3.0-liter U.S. diesel deal
VW's 3.0-liter U.S. diesel deal; Honda preps next Odyssey for minivan mix; Smart-car fire complaints probed by feds; Detroit-bound BMW 5 series; BlackBerry finds its autonomous calling; Californians have Clarity.
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Monday 19 December 2016
BMW shakes up U.S. ad agency work
BMW has made several changes among its advertising agencies in the U.S., bringing new shops aboard to handle duties once performed by MDC Partners' KBS. KBS remains the luxury automaker's lead creative agency.
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Lincoln taps McConaughey for Continental ad campaign
Ford will begin airing its first commercials for the Lincoln Continental, featuring actor Matthew McConaughey, later this month. The automaker's latest television spots were filmed in Reykjavik, Iceland.
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Friday 16 December 2016
FTC settles charges with used-car dealerships over recall disclosures
Three of the nation's 20 largest used-car dealership groups agreed to settle charges that they failed to adequately disclose that some vehicles they sold had safety recalls and were not repaired, the Federal Trade Commission said today.
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AutoNews Now: Mobility, solo displays to change feel of Detroit auto show
Mobility, solo displays to change feel of Detroit auto show; BMW's virtual touch of technology; Wanxiang gets green light; Opel to adjust production; FCA bullish on Brazil.
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Thursday 15 December 2016
AutoNews Now: Uber, California clash over autonomous program
Uber, California clash over autonomous program; BMW meets IBM's Watson; Toyota, Magna CES previews; Lucid gets some 'Air' time; VW Atlas assembly begins; Conti's electrification losses.
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China's GAC highlights newcomers to the main floor at Detroit auto show
Chinese automaker GAC Motor will have a display on the main floor of the 2017 Detroit auto show this year, a notable addition in a year in which several brands will skip the show and Fiat Chrysler will not hold a press conference.
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Age of autonomy seen endangering legacy car brands
When cars drive themselves, passengers may not care if they ride in a Chevy or a Ford. After a century of building automotive brands based on how they drive, carmakers face an existential threat in the coming age of autonomy.
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Land Rover's beachgoer
In the latest new spot to make our weekly viral video charts, Land Rover highlights the fun side of the Discovery Sport.
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Wednesday 14 December 2016
AutoNews Now: Chevrolet, GMC crossover unveilings in Detroit?
Chevrolet, GMC crossover unveilings in Detroit?; Uber expands autonomous program to S.F.; Carvana's bigger vending machine; Germany backs hydrogen; Volvo XC60 looks familiar; A new Hertz leader.
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Toyota C-HR to bank on design, driving dynamics to conquest customers
Toyota was late to the subcompact crossover party, but it wants to take a big bite out of the segment with the bold design and driving dynamics of its in-your-face C-HR.
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Tuesday 13 December 2016
AutoNews Now: Google self-driving car unit is now Waymo
Google self-driving car unit is now Waymo; V2V plan aims to save lives; Bay area Chevy Bolt deliveries; Mustang, F-150 spied; Leaf, Zoe to share platform; Magna Steyr capacity concerns.
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Monday 12 December 2016
AutoNews Now: GM's sales-discipline challenge
GM's sales-discipline challenge;Ford's 'balanced' fleet business;Toyota's powertrain blitz;Tesla, Norway customers settle suit; Varroc Lighting's new CEO.
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Cadillac put on PR defensive by faux 'alt-right' casting call
Cadillac and its ad agencies are dealing with backlash from a commercial casting call that circulated on social media over the weekend seeking "any and all real alt-right thinkers/believers."
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Hyundai's equity mining digs deeper
Hyundai Capital America is taking equity mining a step further, stirring in as many as 18 variables culled from third-party sources to deliver more potent leads to Hyundai and Kia dealerships.
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Distributor fine-tunes radio advertising
What good is a dealership radio ad if the target customer is tuned to another station? There's a handy way to improve the odds.
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Sunday 11 December 2016
Detroit auto show shines headlights on the business of mobility
John Krafcik, CEO of Google's self-driving car project, is scheduled to kick off the Detroit auto show in January as part of a new showcase, called Automobili-D, designed to push the show toward a new focus on the business of mobility.
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Stars align for Nissan's 'Rogue One' promotion
Nissan's partnership with Disney's Lucasfilm started with a little serendipity, the shared name 'Rogue.' But to make the promotion work would require a much heavier lift.
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Friday 9 December 2016
Volkswagen Group leads automotive spending on advertising
Volkswagen Group led automotive spending on Advertising Age's 2016 list of the top 100 advertisement spenders worldwide.
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Thursday 8 December 2016
AutoNews Now: Mulally meeting with Trump
Mulally meeting with Trump; Audi gets connected in Vegas; Ford tech remembers to put car in 'park'; Germany probes Porsche; BMW-Magna deal.
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Citroen CEO explains why French brand will offer an 'SUV with a twist'
Linda Jackson has pushed to reinvent Citroen since taking the brand's helm two years ago.
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Wednesday 7 December 2016
AutoNews Now: Opening the door to car theft
'Mystery' device opens door to car theft; Dodge plans AWD Challenger; BMW's 'Valley of Tears'; More tests for '17 F-150; Extended-cab Nissan Titan spied; 'Cars 3' at car show.
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Porsche campaign continues to be a winner
Porsche's dramatic look back at its most recent racing season remained on top of our weekly viral video charts.
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Ford's futurist foreshadows consumer trends to watch in 2017
As the in-house futurist at Ford, Sheryl Connelly's job is to predict the future -- not necessarily about driving or cars, but about how consumer behavior is changing.
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S. Korea to slap VW with record fine, pursue execs over emissions ads
South Korea will file criminal complaints against five former and current executives at VW Group's local unit and fine the automaker a record $32 million for false advertising on vehicle emissions.
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Porsche still tops the viral video charts
Porsche's look back at its successes and challenges in its most recent racing season remained on top of our weekly viral video charts.
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Tuesday 6 December 2016
AutoNews Now: GM's 9-speed way to boost mpg
GM's 9-speed way to boost mpg; More cars get rear-seat alert; Infiniti expects sales record; Mazda's one-two punch; Report: Renault-Nissan powertrain shakeup; Chevy Blazer spied?
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Monday 5 December 2016
AutoNews Now: Ford's incentive warning
Ford's incentive warning; Dodge eyes NASCAR return; BMW's next electric phase; Panasonic's sights on headlight maker?; Lear, OEMs craft seating deals.
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