Germany's VDA industry association is switching the venue of its show from Frankfurt to either Berlin, Hamburg or Munich as it attempts to boost flagging interest from automakers and the public.
In the ad, Jacobs is shown driving around Tulsa in a Kia Seltos. The 60-second ad was released Wednesday and will run in the game’s third quarter.
Chris Evans of Marvel Comics movie fame and former "Saturday Night Live" regular Rachel Dratch watch as John Krasinski from "The Office" prepares to fit his new Sonata into a particularly tight parking spot.
Research shows emotional TV ads sell cars more than practical appeals, and the EV industry should take note.
With automakers finding less benefit from spectacular new-model reveals at traditional shows, the trend is toward giving the public a fun way to spend a day.
The CEO of private auto-retail giant Hendrick Automotive Group this month secured another rare gem for his collection of classic and performance vehicles: the very first 2020 Corvette Stingray.
Armed with its new crossover, Genesis is leveraging the Super Bowl, celebrity couple John Legend and Chrissy Teigen, a new logo and the Young Luxury slogan to raise its American profile.
The power couple were chosen as the brand's "spokespeople" to throw a going away party for "old luxury" and introduce Genesis' "young luxury" marketing campaign with two teasers for the brand's first Super Bowl ad.
The promotion ties in to the automaker's history of safety innovations.
Volkswagen sees a marketing opportunity in the Duke and Duchess of Sussex, as they prepare to step back from the British monarchy.
Tesla has memorialized one of the most memorably ad-libbed vehicle unveilings in automotive history with the "Cybertruck Bulletproof Tee."
In one example, a California dealership spent just $700 on Snapchat filters during a local surfing contest that drew 200,000 views.
Motor Bella will feature Italian and British supercars, provided by global auto companies, local dealers and car clubs.
The company, formerly known as Autobytel, said in a filing that it hired third-party consultants and forensic experts to assist in restoring systems and investigating the incident.
By 2025, there will likely be a record 245 million licensed drivers in the U.S. That could result in an extra 3 million vehicle sales a year.
The spot for the 2020 Sonata will feature actors Rachel Dratch, Chris Evans and John Krasinski, plus Red Sox legend David Ortiz.
The Chevrolet Corvette won the 2020 North American Car of the Year award, while the Jeep Gladiator took truck honors and the Kia Telluride was named top utility vehicle of the year.
The Chevrolet Corvette won the 2020 North American Car of the Year award, while the Jeep Gladiator took truck honors and the Kia Telluride was named top utility vehicle of the year.
In the Pacific Northwest, cities and agencies are working for a better commuter system. Local leaders think that might attract more business.
Educating consumers before they arrive at the dealership about why they need such products is critical, pros say.
Andy Mohr Avon Nissan uses license plate scans to research who might be in its market.
Connected TV — which refers to platforms such as Hulu and Roku — is expected to lure more than $10 billion in advertising by 2021, according to an eMarketer forecast.
An Audi spokeswoman said the brand would "continue to evaluate auto shows on a case-by-case basis moving forward to determine if they are the best platform for U.S. and world premieres of our upcoming models."
DealerOn said the deal with NexPhase Capital will enable more innovation and allow the company to double the size of its development teams.
A nonprofit group in Toledo plans to open an interactive museum dedicated to Jeep, a brand that's been closely tied to the city for nearly 80 years.
The ad campaign amounts to a sizable investment for a car that won’t be sold again. The Beetle emerged as a countercultural force in the U.S., beloved by hippies, but VW killed the model this year and the last unit rolled out of VW's Mexico plant in July.
