The 44th annual Automotive News World Congress in Detroit went virtual this year in an eight-week series of Congress Conversations that highlighted issues and trends in the auto industry emerging from the pandemic.
Ford is betting the slapstick holiday flick carries enough relevance today to give its new electric Mustang a jolt. The spot is part of an integration with “Saturday Night Live’s” Christmas special set to air on Dec. 22.
Ford is betting the slapstick holiday flick carries enough relevance today to give its new electric Mustang a jolt. The spot is part of an integration with “Saturday Night Live’s” Christmas special set to air on Dec. 22.
"Saturday Night Live" apparently isn't a fan of those ubiquitous year-end commercials that urge consumers to give their loved one a luxury car topped with a giant red bow.
A decades-long tradition of installing a 1-ton Santa statue outside an Indiana dealership ended last year when the store was sold. But the new owners bought a new St. Nick after a town outcry.
As the Buffalo Bills have their best season since the 1990s, Northtown Automotive has drawn attention to itself with ever-changing billboard messages taunting the team's opponents.
Automakers, who will spend billions on the manufacturing of electric vehicles, should step in to help retail outlets with the costly facility upgrades needed to sell and service them.
It's the first-ever Jeep model from the toy maker, made of 665 pieces and designed in partnership with FCA to replicate some features as closely as possible.
The pandemic has caused great disruption in the auto industry, but retailers and automakers posted massive third-quarter profits. How can this be?
The dealership group is hoping a used-vehicle buying program will help generate new inventory and potential customers.
Hyundai Motor Group, which includes Hyundai Motor Co. and Kia Motors Corp., said the name "HTWO" stands for the hydrogen molecule, H2, as well as "hydrogen" and "humanity."
She will succeed longtime Toyota executive Ed Laukes, who will retire at the end of the year. Materazzo will be responsible for all of the Toyota brand's marketing efforts, including motorsports.
Nathan Apodaca, who became a viral sensation for a juice-sipping skateboard ride to work, traded in the cranberry-colored Titan he got from Ocean Spray for what he thought was a better truck.
With the hiring of former Jaguar Land Rover and Aston Martin marketing veteran Laura Schwab, Rivian CEO RJ Scaringe is banking on his growing cadre of seasoned automotive industry professionals to deliver him a smooth launch of the company's first vehicles.
The animal rights group is celebrating 40 years by auctioning a Polestar 2 made with WeaveTech, an upholstery material made without any animal products.
Kia is hauling the "2021" numerals from California to Times Square and making a national splash with ads and product placements during ABC'S "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021."
Ads for the system, available on a growing number of Cadillacs, ran with a headline that said "Cadillac Super Cruise – Experience Autonomous Driving."
Ads for the system, available on a growing number of Cadillacs, ran with a headline that said "Cadillac Super Cruise – Experience Autonomous Driving."
Kia's president is positioning the South Korean carmaker for a new era to rev up electric vehicle sales, branch into purpose-built new mobility runabouts and gradually move the marque upmarket.
Manheim celebrates 75 years in a historic year of unprecedented challenge.
Ford's new hire comes as the automaker puts a new emphasis on technology. Ford described Deering as “accomplished at using technology, data and analytics to anticipate customer needs and fulfill them with human-centered products and services.”
The pivotal model for McLaren's transition to a 100 percent electrified portfolio has been named Artura.
Rush will oversee all U.S. marketing efforts, including advertising, retail marketing, consumer experience and brand partnerships, CRM and social media. She will continue to oversee communications until a successor is named.
Honda is making its world debut of the 11th-generation Civic on the Twitch streaming platform Nov. 17. Honda has its own Twitch channel, HondaHead2Head.
Honda is making its world debut of the 11th-generation Civic on the Twitch streaming platform Nov. 17. Honda has its own Twitch channel, HondaHead2Head.
Kimberly Gardiner replaces Saad Chehab, who left Volkswagen in May after nine months on the job. Gardiner's appointment is effective Monday, Nov. 16.
A French has court found that Polestar’s logo is similar enough to Citroen's "double chevron" to potentially confuse car buyers.
The idea of connected and over-the-top television advertising is to target buyers more likely to be in market for a vehicle vs. a mass audience.
Thayer Family Dealerships of Bowling Green, Ohio, typically hosts a handful of events per year to keep customers coming back. It pivoted to hosting drive-in movies during the pandemic.
The electric vehicle maker ran out of $250 bottles of Tesla Tequila just hours after introducing the drink on its website.
Vendors are rolling out new products to target ads specifically to consumers looking for a vehicle while they watch streaming content.
Ed Laukes will cap a 31-year career with Toyota when he retires, effective Jan. 4, including nearly four years as the automaker's head of marketing and motorsports.
The truck brand created what it describes as the "world's biggest tweet" by driving a pair of Yukons around the Nevada desert.
Italian designer Fabrizio Giugiaro's Vision 2030 Hyper SUV lands a place on a barge in Venice's boating regatta, the Venice Hospitality Challenge.
The study said "consumers remain skeptical because of their lack of firsthand experience with these technologies and lack of education about how and why these technologies work."
Tesla ranked third from last among luxury brands, followed only by Cadillac and Genesis. Tesla scored a 520, 29 points lower than its score of 549 in 2019.
The Alabama-built Mercedes-Maybach GLS is the most expensive passenger vehicle made in America.
Oscar Mayer briefly sidelined its 300-hp frankfurters in the spring, but their tours resumed after the company decided it needed to give Americans a source of amusement now more than ever.
Instead of seeking trust, automakers should emphasize the collaborative nature of the technology, says Matthew Young, director of research at Thatcham Research, an automotive safety agency based in the United Kingdom that develops repair methods and conducts crash tests.
Judy Wheeler, 58, will oversee U.S. sales and be tasked with shoring up the brand's retail operations.
Honorees -- U.S. residents who have supported their communities during the coronavirus pandemic -- will be announced starting Dec. 2 and receive a 100th Anniversary Special Edition of the Miata convertible.
Show organizers cited the ongoing pandemic as well as a desire to take advantage of an upcoming 100,000-square-foot expansion to the Javits Center.
The Ohio startup has hired Joe Burrow, the Cincinnati Bengals' rookie quarterback, to be the star of its "Work for it" marketing campaign.
With new generations of its NSX, RDX, TLX and MDX models, the luxury brand marks a milestone in the return to its performance roots.
Woody Buick-GMC in Naperville, Ill., is spending $2,500 a month on highly targeted social media and SEO efforts. It's money well spent.
The sudden importance of service marketing in the early days of the pandemic led many dealers to closely examine new strategies.
The automaker's outreach efforts have helped put the pickup on pace to displace the Toyota Camry as No. 1 among Black consumers this year, up from fourth place in 2019, according to IHS Markit data.
The ad blitz will give customers a closer look at the Hummer and allow them to reserve their vehicle, down to the trim level, for $100, said Phil Brook, vice president of GMC Marketing.
In the past decade, Rolls-Royce's ultraluxury portfolio has expanded, global sales have grown and the average age of its customers has dropped.
Honda has continued thriving as a purveyor of cars, even as the segment declined. But the company is preparing to show the market its truck side.
