Mazda wants new CMO to lead upscale climb

Mazda's new US marketing chief, Dino Bernacchi, joins the brand at a precarious time, as it attempts to move from its youthful 'Zoom Zoom' image into a higher tier.

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Car Dogs' have their day on screen

A new feature film about a day in the life of a car dealership resonated with some store employees who could identify with the long hours, the hypercompetitive atmosphere and the sense of camaraderie among stressed-out salespeople.

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Tesla must complete brake fix to regain top safety rating, Consumer Reports says

Tesla needs to complete fixing its Model S sedan emergency braking system to regain Consumer Reports' top safety rating, the magazine said on Friday, noting that a recent update by the luxury electric car maker was not enough.

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AutoNews Now: Gains now, pain later for GM?

Gains now, pain later for GM?; Ally's eye on new-car inventory, used-car prices; VW to spend billions on green tech; No tax credits, no EVs?; Elon Musk's truly boring venture.

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First Shift: GM Q1 profit jumps 34%

GM profit up 34%; Honda, Mazda, Volvo earnings; Uber demotes self-driving exec; Apple car seen?; Hyundai Kona peek; Facebook CEO helps make F-150; Toyota gets advertising honor.

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AutoNews Now: Kia's new marketing chief is imported from FCA

Kia's new marketing chief is imported from FCA; Ford's Fields sees 'opportunities' in Europe; 4th-straight U.S. sales drop predicted; A Calif. self-driving wish list.

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AutoNews Now: SUVs power FCA's Q1 profits

SUVs power FCA's Q1 profits; Penske earnings rise, Sonic posts loss; U.S. missile-defense system shoots down Hyundai's China sales; Repair costs up; Land Rover ... or Landwind?

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First Shift: Consumer Reports cuts Tesla ratings

Consumer Reports cuts Tesla ratings over missing safety feature; Uber steps up flying-car efforts; Hyundai earnings fall, Daimler raises outlook; Why Cadillac delayed Super Cruise.

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Tesla dinged by Consumer Reports for not implementing safety feature

Tesla vehicles have dropped in Consumer Reports' ratings because the automaker failed to implement a safety feature that was expected to come standard.

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Hyundai goes to Antarctica

In the latest video to top our weekly viral video charts, Hyundai helps finish a 100-year old expedition.

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AutoNews Now: Mustang vs. Camaro: The China battle

Mustang vs. Camaro: The China battle; Benz convertible gets AWD; Jag teases XF wagon; Hyundai fixes app bug; Lyft drivers sue Uber; From NASA to Apple?; Tesla target slashed.

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AutoNews Now: Supreme Court rejects GM case

High court rejects GM effort to block ignition-switch cases; Buick Avenir on Denali's path; BMW dealers seek more 5 series; What's behind used-car price drop; Driverless at Amazon?

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O'Reilly dump gets customer feedback

Just two weeks 10 days after advertisers - led by prominent automakers - began pulling advertising from Bill O'Reilly's TV show in the midst of a sexual harassment controversy, the Fox News host was ousted last week after more than 20 years on the...

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AutoNews Now: $4.3 billion punishment for VW

VW hit with $4.3B in fines, penalties; book claims U.S. exec blew whistle; Plug-in hybrid Jeep; GM plans China-made EV; Crossing Antarctica in a Hyundai; Flying cars for sale.

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Mazda names chief marketing officer for U.S.

Mazda North American Operations appointed Dino Bernacchi to its newly created chief marketing officer position for U.S. operations.

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AutoNews Now: Airbag danger lurking in junkyards

GM video shows autonomous Chevy Bolt driving at night

GM released its third video of an autonomous Chevrolet Bolt EV cruising the streets of San Francisco. This installment showed a Bolt driving at night.

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AutoNews Now: Automakers electrify Shanghai show

Electrified in Shanghai: Audi's e-tron Sportback, Porsche plugs in Panamera, MG shows E-Motion; Lynk & CO, SAIC delay U.S. plans; Toyota fuel-cell semi; Honda's hip tip for texters.

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Porsche uses 'soft sell' approach to win sales

Porsche is expanding its global dealership network with a showroom format that abandons normal markers of corporate identity for a "soft sell" approach. The first store has just opened in Germany, with others to follow in China, the U.S.

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Porsche reflects on its racing past

Porsche takes a look back at its racing history in the latest video to top our weekly viral video charts.

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AutoNews Now: Many EV believers, few buyers

Many EV believers, few buyers, AAA finds; VW aims for affordable EVs; Musk is urged to dump Trump; More skepticism about autonomous cars; Denso's tiny bit of persuasion.

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AutoNews Now: Devil of a Dodge Demon debate

Devil of a Dodge Demon debate; Selling cars in a truck-hungry market: Ford, BMW execs weigh in; 'Talking cars' draw detractors; Porsche's retail resort.

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YouTube's 'wrong call' gives dealers reality check

A 'wrong call' by YouTube delivered a dose of reality to dealers who depend on the free online video service: Nothing is guaranteed - not even an explanation.

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Acura's split-screen personality has purpose

Acura's new ad campaign, called 'What a Ride,' has a practical goal: The visuals are shot vertically so they are easily transferable to mobile ad platforms.

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Porsche uses 'soft cell' approach to win sales

Porsche is expanding its global dealership network with a showroom format that abandons normal markers of corporate identity for a "soft cell" approach. The first store has just opened in Germany, with others to follow in China, the U.S.

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AutoNews Now: Debating Tesla's true value

Execs weigh in on Tesla's value surge; Apple gets permit to test autonomous cars; Nissan Titan's rise; Marchionne puts aside partner pursuit; Volvo at 90; One car, 1,360 horses.

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AutoNews Now: Nissan, Porsche, Audi speedsters

Fast times in NY: Nissan, Porsche, Audi speedsters; Infiniti's bolder SUV styling; Volvo dealers are 'hot' for the XC60; No Mercedes-Benz diesel decision; China-built Volvo EV?

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What auto dealers can learn from United Airlines

Car dealers, take note: The world is a stage, and reputations are destroyed (or gained) with the tap of a cellphone's record button.

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How Acura built its new TV campaign for mobile

In Acura's new campaign, it's hard to tell what moves faster -- the car or the ads themselves. The marketer crammed roughly 50 unique images in each one of its five 30-second spots.

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AutoNews Now: Subaru's Ascent back into hot segment

In NY: A successor to Subaru Tribeca, Toyota goes rugged with AWD concept, Lincoln Navigator lightens up, Honda expands Clarity line with EV, plug-in hybrid; VW's Model X-fighter?

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GM's 'Unbranded' ad for Chevy Malibu wins new Nielsen award

Chevrolet's "Unbranded" ad for the 2016 Malibu won the first-ever Automotive Tech Ad of the Year award from Nielsen during the 11th annual Automotive Advertising Awards at the New York auto show.

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Borgward pushes German DNA, avoids mentioning Chinese backer

Borgward, which has been revived by a state-owned Chinese truck maker, has a winning formula: touting its German heritage while saying as little as possible about its Chinese backers.

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AutoNews Now: Tesla 'inexplicable,' AutoNation CEO says

AutoNation chief: GM undervalued, Tesla 'inexplicable'; Forecasts call for record sales, more confidence; Samsung buying FCA unit?; Nissan puppy paradise; Audi queues up new rides.

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YouTube restores terminated dealership accounts

YouTube restored dealership accounts that were mistakenly terminated in the last several days.

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Mercedes' Masters tie-in leads our video ranking

Lexus didn't let an opportunity to have some April Fools' fun pass by in the latest spot to join our weekly viral video charts.

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YouTube account shutoffs leave dealers puzzled

Numerous dealerships have seen their YouTube accounts terminated in the past few days, making their online videos inaccessible. But the stores aren't sure why.

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AutoNews Now: VW diesels everywhere, but not for sale

Piles of unsalable diesels put VW in a fix; Q1 sales: Fast facts; Toyota platform's promise; Cadillac to offer self-driving tech; Shared, autonomous and electric.

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