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Friday, 18 October 2024

VW says it will have enough ID Buzz electric minivans for the world

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U.S. consumers seem eager for the emission-free reinvention of a hippie icon, but it's unclear how many will be available. from Secti...
Monday, 14 October 2024

Fiat aims big with social media campaign for its tiny EV

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In a video called "You Say Tomato, We Say Pomodoro," Fiat contrasts the 6,800-pound Cybertruck with the 2,900-pound 500e. from ...
Friday, 27 September 2024

VW Group-owned Navistar rebrands as International Motors

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The company dates back to 1902 when McCormick Harvesting Machine Co. merged with Deering Harvester Co. along with three agricultural equipme...
Wednesday, 25 September 2024

Daily 5 report for Sept. 25: Another Stellantis challenge: Advertising

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When an automaker's sales fall, an advertising agency review is sure to follow. from Section Page News - Automotive News https://ift....
Tuesday, 24 September 2024

Ford's Marin Gjaja: Dispelling EV misperceptions is key

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The COO of Ford's electric vehicle business unit said car shoppers don't fully realize the benefit of charging at home or having an ...
Monday, 9 September 2024

Rivian joins Tesla and Lucid with fresh referral programs

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Rivian's new rewards program offers a $750 credit and six months of free charging to the Rivian owner making the referral and to the buy...
Friday, 6 September 2024

Toyota and Lexus offer SiriusXM 3-year payment option

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Consumers, weary with subscription fatigue, can access streamlined vehicle audio services with one upfront fee. from Section Page News - ...
Thursday, 22 August 2024

Cadillac helps lace up $5,000 custom shoes based on its EVs

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Bespoke sneakers from designer Dominic Ciambrone borrow patterns, materials and colors from the Cadillac Lyriq, Celestiq, Optiq and Escalade...
Friday, 9 August 2024

Ineos Automotive's marketing boss departs for Lucid

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One of the key executives behind Ineos Automotive's first major advertising effort has left the company. from Section Page News - Aut...
Monday, 5 August 2024

Audi and Costco Auto Program bring back new-vehicle incentives

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Audi and Costco Auto Program brings back new-vehicle incentives with three incentives available: $1,000, $1,500 or $3,000. from Section P...
Tuesday, 23 July 2024

Afeela EV makes center field appearance at Dodger Stadium

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An electric prototype under the Afeela brand, a new automotive nameplate by Sony Honda Mobility, made its sporting debut at Dodger Stadium a...
Friday, 19 July 2024

Ram confronts tornadoes in new ‘Twisters' film, ad campaign

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Ram trucks are featured in the movie, which opens at theaters July 19, and Stellantis has created an ad campaign that will run on TV, Ram...
Thursday, 18 July 2024

Mercedes-Benz taps U.S. sales vet to lead market comeback

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Bart Herring takes over as vice president of sales and product at Mercedes-Benz USA as of Aug. 1. He replaces Senol Bayrak, who will take ov...
Tuesday, 16 July 2024

Auto industry sees website satisfaction surge amid post-pandemic recovery

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J.D. Power's website manufacturer satisfaction survey found that increased inventory, incentives and rebates have resulted in the highes...

Lincoln Nautilus listed among 20 'hottest brands'

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The Nautilus was joined on the 2024 list by gymnast Simone Biles, chipmaker Nvidia and Cheez-It crackers. from Section Page News - Automo...

Lincoln Nautilus listed among 20 'hottest brands'

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The Nautilus was joined on the 2024 list by gymnast Simone Biles, chip maker Nvidia and Cheez-It crackers. from Section Page News - Autom...
Wednesday, 10 July 2024

Corvette museum exhibit marks sinkhole's 10th anniversary

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"Ground to Sky: The Sinkhole Reimagined" is an exhibit at the museum in Bowling Green, Ky., that runs through Sept. 15. from Se...
Tuesday, 9 July 2024

Nissan shuffles U.S. sales and marketing leadership

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Scott Shirley, vice president of marketing operations for Nissan U.S., will retire at the end of the year. from Section Page News - Autom...

Impel buys retail tech company Outsell for $100 million

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The goal is to build a bigger dealership software company focused on artificial intelligence-driven sales and marketing automation from S...
Saturday, 6 July 2024

Michigan dealership group takes branding to the skies with hot air balloon

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A hot air balloon emblazoned with the name of the Kalamazoo, Mich., dealership group dances through Midwest skies every summer. from Sect...
Wednesday, 26 June 2024

Allison Parliament, creator of Jeep ‘ducking' movement, dies

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The idea of leaving rubber ducks on Jeeps started with Allison Parliament's desire to compliment a fellow Wrangler owner, and it spread ...
Sunday, 26 May 2024

Tesla Cybertruck buyer complains of constant attention, 'the middle finger'

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The first Cybertruck buyer in Maine says he wasn't expecting to get stared at, yelled at and flipped off whenever he drives around town....
Sunday, 5 May 2024

Aston Martin brings luxury car feel to Miami condo tower

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The Aston Martin Residences Miami features 391 condos, an art gallery, two movie theaters, a golf simulator, a spa and a beauty salon. fr...
Tuesday, 23 April 2024

2 former dealership employees who started new marketing firm settle lawsuit

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A Massachusetts dealership has settled a lawsuit that accused two former employees of breach of loyalty, misappropriation of trade secrets a...
Saturday, 20 April 2024

Dealer association ad voices concerns about how Scout, Sony Honda Mobility will sell vehicles

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Dealers, associations and NADA have been sending inquiries to Scout Motors and Sony Honda Mobility on how the brands plan to sell vehicles b...
Thursday, 18 April 2024

Ford Mustang Experience Center celebrates pony car fans

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The Charlotte, N.C., event space is the latest effort by Ford to create unique experiences such as the Bronco Off-Roadeo, Mustang Dark Horse...
Thursday, 11 April 2024

Guest commentary: Video's role in selling vehicles in a buyer's market

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One of the most effective ways to raise a dealership's brand online and influence car shoppers is with video. from Section Page News ...

AI can help dealers boost customer service, make financial decisions

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Dealers are using AI to enable their systems to aid in financial decisions, said Rich Sands, CEO of Stella Automotive AI. from Section Pa...

How-to guide from TruVideo gives pointers on perfecting service inspection videos

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TruVideo's new book helps service departments take impactful inspection videos to be more transparent with customers. from Section Pa...
Saturday, 30 March 2024

Hyundai used New York to illustrate its product path forward

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Hyundai Motor Group has a big story to tell at the moment, and it used the New York show to make sure people heard. from Section Page New...

Hyundai used New York to illustrate its product path forward

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Hyundai Motor Group has a big story to tell at the moment, and it used the New York show to make sure people heard. from Section Page New...
Wednesday, 27 March 2024

Ford Mustang 60th anniversary party set for Charlotte speedway

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Ford said it will send 2024 Mustang owners an "exclusive new feature" commemorating the nameplate's 60th anniversary via softw...
Friday, 22 March 2024

Ranger Raptor buyers get schooled

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The Ranger Raptor Assault School, a one-day experience in Utah's Tooele Valley, is included in the purchase of Ford's newest perform...
Monday, 18 March 2024

No limits: Small dealers go national with video streaming ad pilot

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Technology from marketing software company Constellation is helping smaller auto dealers place affordable national advertising through NBCUn...
Friday, 15 March 2024

Ford, Forever 21 partner on limited-edition clothing line

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Available online or in stores now, the 28-piece collection features the Blue Oval logo as well as Mustang and Bronco graphics. from Secti...
Friday, 16 February 2024

Guest commentary: How auto brands can transform the consumer experience

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The solution lies in merging experiential and educational moments, turning facts into feelings. from Section Page News - Automotive News ...
Thursday, 15 February 2024

Mercedes-Benz pivots focus to lower-priced models to drive U.S. sales in 2024

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Mercedes-Benz to veer from high-end models and EVs in hopes of topping 300,000 in U.S. sales this year. from Section Page News - Automoti...
Wednesday, 14 February 2024

How Toby Keith helped Ford stay afloat during 2008 financial crisis

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The late country music singer agreed to continue his long-running partnership with Ford for a fraction of the pay when it needed to cut cost...

Rivian hires marketing chief from Meta after signing execs from Apple, Porsche and Stellantis

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The new CMO, Jennifer Prenner, has held posts at Meta and Amazon. She joins recent executive hires from Apple and Porsche as Rivian prepares...
Saturday, 10 February 2024

NIL deals with college athletes boosts Houston dealership's business

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Chastang Ford has been able to support star athletes at the University of Houston via name, image and likeness deals, helping to boost the d...
Wednesday, 7 February 2024

Volkswagen Super Bowl LVIII commercial is ‘an American love story'

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After a decadelong absence, Volkswagen is set to return as a Super Bowl advertiser and will use an emotional pull, teasers indicate. from...

Buick prepares new campaign to advertise updated lineup

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Buick's four-vehicle portfolio in the U.S. will be fully freshened or redesigned by the end of 2024. from Section Page News - Automot...
Tuesday, 6 February 2024

Lucid turns to Saks Fifth Avenue for test drives, marketing

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As some EV startups recruit U.S. dealers for retail help, Lucid is partnering with Saks for Air sedan test drives and marketing. Air sales f...
Thursday, 1 February 2024

Overheard: Fixed ops deserves its own marketing push just like variable

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Dealership service and parts departments deserve marketing attention similar to the sales side, said April Simmons of Horne Auto Group on In...
Saturday, 27 January 2024

Akio Toyoda's favorite cars have this in common: Engines

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If you guessed the Toyota chairman's hand-picked collection of cars all had one thing in common, you'd be spot on in wagering that h...
Friday, 19 January 2024

Fiat taking page from Nike to build buzz with surprise releases

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Fiat's new North American leader, Aamir Ahmed, plans to launch different versions of the brand's upcoming 500e EV the same way shoe ...
Wednesday, 17 January 2024

Former Lexus exec Vinay Shahani to lead sales and marketing at Nissan North America

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Lexus, Nissan, Toyota, Volkswagen veteran Vijay Shahani replaces Mike Colleran, who retires March 31. from Section Page News - Automotive...
Monday, 15 January 2024

Toyota, Nissan, Honda shine at Tokyo Auto Salon, as Japan gets creative and funky

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Japan’s homegrown automakers were out in full force for the Tokyo Auto Salon with funky new concepts and re-imagined road cars. Here’s a loo...
Saturday, 13 January 2024

Dealers filling void left by Stellantis marketing pullback

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Groups of dealers are using vehicles from their lots to fill in for a corporate-sponsored display at some auto shows as the automaker reduce...
Friday, 12 January 2024

Buick-GMC makes top 10 list in NADA Dealer Attitude Survey for first time

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Lexus and Toyota took the No. 1 and No. 2 spots, followed by Porsche, Subaru and BMW. from Section Page News - Automotive News https://if...
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