VW says it will have enough ID Buzz electric minivans for the world

U.S. consumers seem eager for the emission-free reinvention of a hippie icon, but it's unclear how many will be available.

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Fiat aims big with social media campaign for its tiny EV

In a video called "You Say Tomato, We Say Pomodoro," Fiat contrasts the 6,800-pound Cybertruck with the 2,900-pound 500e.

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VW Group-owned Navistar rebrands as International Motors

The company dates back to 1902 when McCormick Harvesting Machine Co. merged with Deering Harvester Co. along with three agricultural equipment firms.

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Daily 5 report for Sept. 25: Another Stellantis challenge: Advertising

When an automaker's sales fall, an advertising agency review is sure to follow.

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Ford's Marin Gjaja: Dispelling EV misperceptions is key

The COO of Ford's electric vehicle business unit said car shoppers don't fully realize the benefit of charging at home or having an in-vehicle generator.

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Rivian joins Tesla and Lucid with fresh referral programs

Rivian's new rewards program offers a $750 credit and six months of free charging to the Rivian owner making the referral and to the buyer of a new R1T pickup or R1S crossover, the company said.

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Toyota and Lexus offer SiriusXM 3-year payment option

Consumers, weary with subscription fatigue, can access streamlined vehicle audio services with one upfront fee.

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Cadillac helps lace up $5,000 custom shoes based on its EVs

Bespoke sneakers from designer Dominic Ciambrone borrow patterns, materials and colors from the Cadillac Lyriq, Celestiq, Optiq and Escalade IQ.

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Ineos Automotive's marketing boss departs for Lucid

One of the key executives behind Ineos Automotive's first major advertising effort has left the company.

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Audi and Costco Auto Program bring back new-vehicle incentives

Audi and Costco Auto Program brings back new-vehicle incentives with three incentives available: $1,000, $1,500 or $3,000.

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Afeela EV makes center field appearance at Dodger Stadium

An electric prototype under the Afeela brand, a new automotive nameplate by Sony Honda Mobility, made its sporting debut at Dodger Stadium as part of a marketing partnership with the Los Angeles baseball club.

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Ram confronts tornadoes in new ‘Twisters' film, ad campaign

Ram trucks are featured in the movie, which opens at theaters July 19, and Stellantis has created an ad campaign that will run on TV, Ram's YouTube channel and social platforms.

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Mercedes-Benz taps U.S. sales vet to lead market comeback

Bart Herring takes over as vice president of sales and product at Mercedes-Benz USA as of Aug. 1. He replaces Senol Bayrak, who will take over a senior global sales operation role.

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Auto industry sees website satisfaction surge amid post-pandemic recovery

J.D. Power's website manufacturer satisfaction survey found that increased inventory, incentives and rebates have resulted in the highest overall satisfaction with car manufacturer websites since before the pandemic.

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Lincoln Nautilus listed among 20 'hottest brands'

The Nautilus was joined on the 2024 list by gymnast Simone Biles, chipmaker Nvidia and Cheez-It crackers.

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Lincoln Nautilus listed among 20 'hottest brands'

The Nautilus was joined on the 2024 list by gymnast Simone Biles, chip maker Nvidia and Cheez-It crackers.

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Corvette museum exhibit marks sinkhole's 10th anniversary

"Ground to Sky: The Sinkhole Reimagined" is an exhibit at the museum in Bowling Green, Ky., that runs through Sept. 15.

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Nissan shuffles U.S. sales and marketing leadership

Scott Shirley, vice president of marketing operations for Nissan U.S., will retire at the end of the year.

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Impel buys retail tech company Outsell for $100 million

The goal is to build a bigger dealership software company focused on artificial intelligence-driven sales and marketing automation

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Michigan dealership group takes branding to the skies with hot air balloon

A hot air balloon emblazoned with the name of the Kalamazoo, Mich., dealership group dances through Midwest skies every summer.

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Allison Parliament, creator of Jeep ‘ducking' movement, dies

The idea of leaving rubber ducks on Jeeps started with Allison Parliament's desire to compliment a fellow Wrangler owner, and it spread on social media during the pandemic.

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Tesla Cybertruck buyer complains of constant attention, 'the middle finger'

The first Cybertruck buyer in Maine says he wasn't expecting to get stared at, yelled at and flipped off whenever he drives around town.

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Aston Martin brings luxury car feel to Miami condo tower

The Aston Martin Residences Miami features 391 condos, an art gallery, two movie theaters, a golf simulator, a spa and a beauty salon.

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2 former dealership employees who started new marketing firm settle lawsuit

A Massachusetts dealership has settled a lawsuit that accused two former employees of breach of loyalty, misappropriation of trade secrets and other claims for setting up a competing dealer-to-dealer digital marketing agency.

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Dealer association ad voices concerns about how Scout, Sony Honda Mobility will sell vehicles

Dealers, associations and NADA have been sending inquiries to Scout Motors and Sony Honda Mobility on how the brands plan to sell vehicles but to no avail.

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Ford Mustang Experience Center celebrates pony car fans

The Charlotte, N.C., event space is the latest effort by Ford to create unique experiences such as the Bronco Off-Roadeo, Mustang Dark Horse Track Attack and Ranger Raptor Assault School.

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Guest commentary: Video's role in selling vehicles in a buyer's market

One of the most effective ways to raise a dealership's brand online and influence car shoppers is with video.

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AI can help dealers boost customer service, make financial decisions

Dealers are using AI to enable their systems to aid in financial decisions, said Rich Sands, CEO of Stella Automotive AI.

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How-to guide from TruVideo gives pointers on perfecting service inspection videos

TruVideo's new book helps service departments take impactful inspection videos to be more transparent with customers.

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Hyundai used New York to illustrate its product path forward

Hyundai Motor Group has a big story to tell at the moment, and it used the New York show to make sure people heard.

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Hyundai used New York to illustrate its product path forward

Hyundai Motor Group has a big story to tell at the moment, and it used the New York show to make sure people heard.

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Ford Mustang 60th anniversary party set for Charlotte speedway

Ford said it will send 2024 Mustang owners an "exclusive new feature" commemorating the nameplate's 60th anniversary via software update next month.

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Ranger Raptor buyers get schooled

The Ranger Raptor Assault School, a one-day experience in Utah's Tooele Valley, is included in the purchase of Ford's newest performance pickup.

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No limits: Small dealers go national with video streaming ad pilot

Technology from marketing software company Constellation is helping smaller auto dealers place affordable national advertising through NBCUniversal streaming options.

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Ford, Forever 21 partner on limited-edition clothing line

Available online or in stores now, the 28-piece collection features the Blue Oval logo as well as Mustang and Bronco graphics.

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Guest commentary: How auto brands can transform the consumer experience

The solution lies in merging experiential and educational moments, turning facts into feelings.

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Mercedes-Benz pivots focus to lower-priced models to drive U.S. sales in 2024

Mercedes-Benz to veer from high-end models and EVs in hopes of topping 300,000 in U.S. sales this year.

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How Toby Keith helped Ford stay afloat during 2008 financial crisis

The late country music singer agreed to continue his long-running partnership with Ford for a fraction of the pay when it needed to cut costs.

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Rivian hires marketing chief from Meta after signing execs from Apple, Porsche and Stellantis

The new CMO, Jennifer Prenner, has held posts at Meta and Amazon. She joins recent executive hires from Apple and Porsche as Rivian prepares to present its R2 platform for future models in March.

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NIL deals with college athletes boosts Houston dealership's business

Chastang Ford has been able to support star athletes at the University of Houston via name, image and likeness deals, helping to boost the dealership's reputation in the community.

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Volkswagen Super Bowl LVIII commercial is ‘an American love story'

After a decadelong absence, Volkswagen is set to return as a Super Bowl advertiser and will use an emotional pull, teasers indicate.

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Buick prepares new campaign to advertise updated lineup

Buick's four-vehicle portfolio in the U.S. will be fully freshened or redesigned by the end of 2024.

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Lucid turns to Saks Fifth Avenue for test drives, marketing

As some EV startups recruit U.S. dealers for retail help, Lucid is partnering with Saks for Air sedan test drives and marketing. Air sales fell 10 percent in the fourth quarter to 1,734 despite generous promotions.

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Overheard: Fixed ops deserves its own marketing push just like variable

Dealership service and parts departments deserve marketing attention similar to the sales side, said April Simmons of Horne Auto Group on InteliChek's "The Multi-Point Inspection Podcast."

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Akio Toyoda's favorite cars have this in common: Engines

If you guessed the Toyota chairman's hand-picked collection of cars all had one thing in common, you'd be spot on in wagering that his hot wheels are more eclectic than electric.

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Fiat taking page from Nike to build buzz with surprise releases

Fiat's new North American leader, Aamir Ahmed, plans to launch different versions of the brand's upcoming 500e EV the same way shoe companies hype up their products.

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Former Lexus exec Vinay Shahani to lead sales and marketing at Nissan North America

Lexus, Nissan, Toyota, Volkswagen veteran Vijay Shahani replaces Mike Colleran, who retires March 31.

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Toyota, Nissan, Honda shine at Tokyo Auto Salon, as Japan gets creative and funky

Japan’s homegrown automakers were out in full force for the Tokyo Auto Salon with funky new concepts and re-imagined road cars. Here’s a look at what went down.

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Dealers filling void left by Stellantis marketing pullback

Groups of dealers are using vehicles from their lots to fill in for a corporate-sponsored display at some auto shows as the automaker reduces its marketing spending.

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Buick-GMC makes top 10 list in NADA Dealer Attitude Survey for first time

Lexus and Toyota took the No. 1 and No. 2 spots, followed by Porsche, Subaru and BMW.

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Commentary: CES is expensive, but skipping it could be even more costly for Detroit 3

If skipping influential events such as CES conserves cash but erodes a company's share of voice and purchase consideration among consumers, the cost of not attending may be far greater.

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Majority of dealers want to buy more stores despite expected profit drop

Despite the desire to grow, dealers voiced concerns about higher interest rates removing buyers from the vehicle market and increased costs associated with vehicle floorplanning and personnel, according to the Presidio survey.

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