Suburban Detroit event center aims to create new January auto show

Organizers are calling the Southeast Michigan Auto Show in early January a consumer-focused event as opposed to the international, media-driven flair of the North American International Auto Show, held annually at Detroit's Cobo Center but moving to June in 2020.

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Kia's U.S. marketing chief Chehab steps down

Saad Chehab told his Kia colleagues about his departure on Wednesday but did not indicate his new employer. He is expected to stay within the industry.

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Toronto Raptors superfan and Hyundai dealer Nav Bhatia sees his celebrity status grow

Hyundai dealer Nav Bhatia, one of the Toronto Raptors's biggest fans was the grand marshal in the team's NBA Championship parade. Bhatia uses his front-row fame to build basketball courts for youths and bring people together.

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Promotional text messages boost service business, save dealers money by targeting likely customers

Dealership service departments are using text messages to get customers to opt in for access to coupons and other sales promotions.

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Mail marriage: Dealer group melds digital, print service pitches

Cable Dahmer Automotive Group has shifted heavily into digital marketing, including for fixed operations. But it hasn't abandoned old-school marketing tools such as direct mail.

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From service-related web pages to soft-sell videos, dealerships embrace new digital-marketing strategies

Service departments have an array of options for online marketing -- they include adding service content on the website, using text messaging for promotional offers, posting videos on YouTube and creating a dedicated Facebook page.

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?Car Wars' study finds ongoing CUV push will squeeze profits

Product saturation within automakers' current and future crossover offerings is leading to increased competition and profitability levels at or below those of sedans, while also leaving dealers short of entry-level new vehicles to sell, according to the annual "Cars Wars" study.

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?Car Wars' study finds concentration of coming CUVs will squeeze profits

Product saturation within automakers' current and future crossover offerings is leading to increased competition and profitability levels at or below those of sedans, while also leaving dealers short of entry-level new vehicles to sell, according to Bank of America Merrill Lynch's annual "Cars Wars" study.

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VW takes ?progressive path? with highly idealistic ad campaign

VW set the stage for the highly idealistic campaign with an attention-grabbing spot that debuted last week featuring the Simon & Garfunkel classic “The Sound of Silence.” 

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Ford launches ad campaign for FordPass app

The mobile app, formally launched April 2, allows customers to monitor vehicles and make service appointments.

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Consumers need more details on EVs

Consumers need more information about electric vehicles, writes an Automotive News reader, who says the current market strategy is too confusing.

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?Digital Darwinism' decides fittest ad partners

A new FCA policy calls for the digital marketing companies that its dealers use to be smarter with their ad-word spend.

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