"We all know the narrative: Cars are dead are dying. That's certainly true for some, but not for us. Our story is a little different," said American Honda's Henio Arcangeli Jr.
Uwe Dreher, who led the launch of the automaker's i electrified vehicle subbrand, will replace Trudy Hardy on July 1. Hardy will become vice president of BMW Motorrad of the Americas.
Pierre Pons, outgoing CEO of ServNet independent auction coalition, wants to see more development of talent at independent auctions to prevent an "Achilles' heel" for the industry going forward.
VW has put prelaunch marketing plans in motion for the EV family it wants to be the world's top electric series.
KAR Auction Services executives said the separation of Insurance Auto Auctions will help each business be more focused while returning value to shareholders.
The number of Spaniards under 35 with driver's licenses dropped by half in a decade. That's just one of the many challenges facing a European auto industry in "survival" mode.
VW's long lead time for the ID3 will be used to learn from customers why they want to buy the car and how VW can improve its marketing to prepare the "right product for the right people at the right time," a VW executive said.
Lynk & CO's Alain Visser said the new automaker sees itself as a "mobility brand with a car," making it the "wild horse" in China's Geely Holding Group that also includes Volvo and Lotus.
Hyundai said it had sold 223 units of the limited-run Iron Man Edition of the Kona in the U.S.
A fire that incinerated a used-car store in upstate New York that HBO was using as a set for a miniseries destroyed dozens of vintage Chevrolets that were being used to help re-create a 1990s-era dealership.
Dealers have been asking the social media giant for more details on how to use its various ad tools and better execute successful campaigns.
Julie Hamp's auto industry career was sidetracked nearly four years ago when she resigned as Toyota's chief communications officer after her arrest and detention in Tokyo. She's back to lead a fleet-management company.
A commercial for the 2019 Jetta GLI brags about a security feature that few car thieves can defeat: a manual transmission.
The latest entrants to the all-wheel stable include the Mazda6, Nissan Altima and Toyota Prius. As sales of crossovers, SUVs and pickups grow, automakers are equipping more sedans with all-wheel drive.
Volkswagen revealed the name, pricing and driving ranges for its first mass-market EV, which will be called the ID3. The Golf-sized hatchback is part of VW Group's 30 billion-euro ($34 billion) strategy to topple Tesla as the electric-car leader.
Cadillac's Super Cruise technology is marketed as a hands-free system, but the luxury brand's job is to make sure consumers don't translate that as "attention-free."
Nissan takes a conservative approach to marketing its ProPilot technology, emphasizing its use as a driver assistant, rather than a driver replacement.
The eighth-generation Chevrolet Corvette has been redesigned so completely that even its famous badge is getting a new look.
Building awareness and interest in one electrified model is hard enough. Extending that knowledge-building exercise to a full line of slightly different vehicles can be even trickier.
Ford is hoping for better sales for its next wave of hybrids. The company says it wants to overtake Toyota as the nation’s top seller of hybrid vehicles by 2021.
Mr. Bean is the title character of a popular British TV comedy. He’s also helping Street Toyota in Amarillo, Texas, sell more wheel alignments.
Rapid advances in electrification and safety place new burdens on marketing staffs to avoid misunderstandings that could confuse or even endanger consumers, many of whom haven't been in the new-car market for a decade or more.
While disruptive forces — new green-vehicle platforms, shifting demographics and nimble startups focused on the online experience — aren't making money yet, marketers at traditional automakers are working to catch up.
Hybrids may be eminently practical, but they just aren't perceived to be as cool or cutting-edge as electric vehicles.
Digital auto retailers are benefitting from changes in Google's search engine algorithms. The changes highlights how digital marketers have to keep pace in a world where the playing field can be adjusted at any time with little warning.
The Volt's failure to gain popularity with consumers is a lesson to automakers in the importance of marketing and advertising, in addition to good selling practices. General Motors was never able to clear up confusion about the groundbreaking technology behind the car, and production ended in February.
Digital auto retailers are benefitting from changes in Google's search engine algorithms. The changes highlights how digital marketers have to keep pace in a world where the playing field can be adjusted at any time with little warning.
Executives are adamant that the Taycan, the brand's first full-electric vehicle and the vanguard of a broader push into EVs, will be as much a Porsche as everything that came before it.
After less than half a year at the helm of Audi of America, President Mark Del Rosso has stepped down, effective immediately. He will be replaced on an interim basis by COO Cian O'Brien.
